Vermont Flannel selects professional lighting company, Prolume, to transform the shopping experience inside its flagship Woodstock, VT retail store.
Store owners, Mark and Linda Baker, understand lighting’s ability to render the color of merchandise and enhance a customer’s shopping experience. They viewed a lighting retrofit as an opportunity to improve their customers’ experience and drastically influence purchasing decisions.
The vibrant colors and brushed cotton of Vermont Flannel demands that the lighting accurately represent the color and texture of materials and fabrics in the store. “Prolume has shined a light on our beautiful woven flannels that lets customers see the real thing. I would highly recommend Prolume and their creative team to enhance any business,” said owner, Mark Baker. “Our customers now shop in our store for longer periods of time since the new lighting was installed,” co-owner, Linda, elaborated.
Prolume collaborated with Mark and Linda to modernize the lighting while enhancing the store’s rustic motif. Jeff Green, Director of Prolume Engineering stated, “The historic tin ceiling and canvas portraits along the perimeter of the store presented an opportunity to uplight. Our Duo-Series linear LED fixture, equipped with the latest LED technology and utilizing asymmetric 20° bending optical lenses, precisely highlighted the architecture. The new lighting simultaneously gives the impression of more depth and projects extra footcandles onto the garments. Linear LED downlight fixtures installed directly over the clothing racks were able to be hidden behind custom shields. This eliminated glare and blended the fixtures into the existing structure.”
All the lighting installed used 97 CRI Nichia Optisolis LEDs. “Merchandise lit with a nearly perfect CRI source, such as the Nichia Optisolis, is typically perceived as being brighter and more vibrant, providing subtle cues, that retailers report is paramount to obtaining a sale,” said, Kendra Paschall, Prolume Senior Director of Business Development.
To view the case study with before and after photographs visit our website here.
https://prolumeled.com/wp-content/uploads/2020/10/banner_v3.jpg300830Brooke Saulthttps://prolumeled.com/wp-content/uploads/2019/11/prolume-logo-web-header.jpgBrooke Sault2020-10-15 12:01:332020-10-15 12:01:47Prolume Delights Retail Store Owners with Beautiful Lighting
RANDOLPH, VT. – January 15, 2020 – Prolume, professional lighting, debuts PERFEKTLIGHTTM with organic food retailer and restaurant Chef’s Market. PERFEKTLIGHT precisely matches indoor lighting to sunlight. The technology uses advanced color correction with “set it and forget it” electronics to create healthy indoor environments.
Built in 1881, the Randolph historic train station has long been the center of the town and now serves as home to Chef’s Market. As Chef’s Market has grown using exclusively dairy, produce, and meats from Vermont’s local suppliers, it has become the hub of the town.
“We continuously seek to enhance our customers’ experience in our store and restaurant,” said owners, Tammy and Scott Aronson. “Our customers love the new lighting, and enthusiasm has been obvious since the retrofit. Prolume improved our display lighting. Color tuning revolutionized our ambient lighting. We moved into the historic Randolph train station site in 2017. We expected our LED lighting would be efficient, but the color temperature of the light was always a compromise. It had to be warm for our restaurant customers, but deliver enough light for retail shoppers and for our employees’ productivity. The previous solution was out of sync with the daylight from the buildings many windows. The retrofit increased light levels by over 40% and dropped lighting power consumption by 28%. The color quality of merchandise has been dramatically enhanced. That single factor drives product sales.” Scott elaborated.
Jeff Green, Prolume’s Director of Engineering and an IES museum lighting committee member, adds “we are thrilled to be working with Chef’s Market. The owner’s dedication to the health of their customers’ and their employees make this venue an ideal showcase for PERFEKTLIGHT. This technology minimizes circadian rhythm disruption that occurs with ordinary indoor lighting. PERFEKTLIGHT is a synthesis of inventions that solves the problem of exact color tuning coincident with outdoor light.”
Zachary Treamer – Director of Product Marketing
“Prolume has incorporated PERFEKTLIGHT into custom and retrofit products allowing customers, agents, and lighting designers to specify PERFEKTLIGHT. Our electronics can be paired with simple or advanced controls such as dimming in conjunction with daylight harvesting” said Zach Treamer, Director of Product Marketing. “In March, PERFEKTLIGHT will be offered in “ready-to-spec” Prolume fixtures.
These new technologies will be showcased at LEDucation in NYC on March 17th and 18th and at LFI in Las Vegas on May 5th – 7th.
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Established in 1994, Prolume (www.prolumeled.com) designs and manufactures custom LED fixtures that resolve the most complex lighting challenges. Headquartered in Randolph, VT, Prolume serves clients worldwide with LED products deployed in the most demanding commercial, historic applications and settings.
Today Prolume launched their new website to mark the next phase of the company’s growth. “The intent was to create a new user experience where visitors can easily locate information and effortlessly navigate the site” said Daniel Yasi, Jr. Vice President of sales.