Vermont Flannel Store

Prolume Impresses Retail Store Owners with LED Lighting

Prolume collaborated with Mark and Linda Baker, owners of Vermont Flannel, to modernize the lighting inside their flagship store in Woodstock, VT.  The historic tin ceiling and canvas portraits along the perimeter of the store presented an opportunity to uplight.  Using the Duo-Series linear LED fixture, equipped with the latest LED technology and utilizing asymmetric 20° bending optical lenses, precisely highlighted the VT Flannel brand and the buildings architecture.  The new lighting simultaneously gives the impression of more depth and projects extra footcandles onto the garments.  Linear LED downlight fixtures installed directly over the clothing racks were able to be hidden behind custom shields.  This eliminated glare and blended the fixtures into the existing structure.

Products Used

“The store looks “Flantastic”.  Prolume has shined a light on our beautiful woven flannels that lets customers see the real thing.  The lighting is so great it’s like having a whole new store!  Great job!!!  I would highly recommend Prolume and their creative team to enhance any business,” said owner, Mark Baker. “Our customers now shop in our store for longer periods of time since the new lighting was installed,” co-owner, Linda, elaborated.

Mark & Linda BakerStore Owners

Before Pictures

  • Before IMG 1

    Note how dark the clothes are compared to the after photo, especially the clothing rack on the right.

  • Before IMG 2

    Note how dark the clothes are compared to the after photo, especially the clothing rack on the left.

  • Before IMG 3

    Note the glare from down lights and how dark the display case looks.

  • Before IMG 4

    Scarfs do not stand out.

  • Before IMG 5

    Note how bland the colors in the flannel appear and the size of the room compared to after.

After Pictures

  • After IMG 1

    Note how well the new lighting illuminates the clothing, especially the rack on the right.

  • After IMG 2

    Note how well the new lighting illuminates the clothing, especially the rack on the left.

  • After IMG 3

    Note how the glare shield helps soften the lighting and how well the display case stands out compared to image.

  • After IMG 4

    Clearly brings attention to merchandise.

  • After IMG 5

    Note how vibrant the colors in the flannel look and how much larger the room appears with the wall and ceiling washed in light.

Copyright 2020 Prolume, Inc. All Rights Reserved.